A new brand strategy and communication concept for the No. 1 auction house in Poland and Central and Eastern Europe. We perfectly understand the value of art. It can be measured by the strength of influencing society, inspiring people or by auction records. Each of these areas is equally important to us. DESA UNICUM is one of the most prestigious brands on the art-world map. The most important auctions are held here and new price records are set. Together, we open the world of art to new audiences.
In the campaign, we show a world without brands. It is a world without identity, without trust, without choice, without emotions, without pride.