Can the Polish raspberry tomato become the first true brand in it’s category? Of course it can. Moreover, it can become the true king of the market. With wide advertising campaign including social media and OOH we achieved the goal – vibrant violet boxes of Malinowy Król tomatoes in hundreds of shops and megastores. All empty.
The association asked us to create a brand concept and a communication strategy. We used Social Media , outdoor, Internet, PR tools and a special, eye-catching package design. Because of this Malinowy Król acquired fame worthy of his position.