Milk is a source of calcium that is the easiest to absorb. But to encourage kids and teens to drink a glass of milk every day? It’s quite a challenge! But to be honest all we needed to do was to promise a reward that acts on imagination and hire some favorite celebrities and characters. And that’s how you create a believable and efficient social campaign that is active in Poland for almost 20 years.
It doesn’t matter what the fence is made of. If a tool is truly reliable, it will cut right through.