Especially since Suzuki is opening for new, younger target group.
Suzuki is a legendary brand in motorization world. 4WD’s it manufactures are considered to be the most reliable and a small SUV’s category is basically owned by the brand. All that combined ensure that Suzuki has a place among the world’s best car manufacturers.
How to build image of a legendary brand? You need to connect the joy of driving, reliability of Japanese 4WD and pioneering actions of Suzuki in small SUVs category in one vivid brand world. We built that world using press, internet and social media while retaining each model’s individual and unique character.