Everyone knows APAP and Ibuprom. We informed them that the brand behind those medicines know them better than they know themselves was easy. All it took was to help millions of Poles to find out their Health Style by using TV, press, internet and dozens of leaders of opinion. All that to help everyone know themselves better and for the corporate brand USP Zdrowie to become an expert on health of Polish people.
Milk is a source of calcium that is the easiest to absorb. But to encourage kids and teens to drink a glass of milk every day? It’s quite a challenge!