New generations of Jews and Poles often do not find any reason to deepen their knowledge of their shared past. To change this and to shed new light on cultural identity we confronted them with extraordinary stories and portraits of the now disappearing community of Polish-Jewish mothers from the time of the Second World War – the so called “Polnische mame”. For 10 days on a special fan page we published extraordinary photos and fascinating histories of these mothers. This rich and inspirational material slowly disappeared day by day. The fans experienced the feeling of the vanishing community and were encouraged to read these stories before they disappeared.
Your destiny is in your hands. Challenges are within you. The drive to achieve your dreams is an individual quest with your weaknesses, the breaking of barriers and taking leave for new horizons. The social campaign “Drink Milk, you’ll be great” engages Polish and international stars, gaining in the process a nomination for an Effie Award and becoming one of the best known social campaigns in Poland.
Children who spend a lot of time in front of the computer, smart phone or television often forget the true joy of sport. To encourage young people to get active and change their attitude to sport, together with the Ferrero brand, we created the Kinder + Sport program, with brand ambassadors: Sebastian Swiderski and Piotr Gruszka.
A great celebration of a well told history which has changed the lives, awoken the sensitivity and moved the imagination of many generations of Poles. As part of the 90th birthday celebrations we prepared amongst other elements a TV spot, Radiobook and an interactive exhibition using speaker streaming.
Shopping is definitely more than just throwing products into the shopping cart. Apart from a consumer dimension we have noticed a social one therein. Fashion, food, culture, entertainment, sport and the most important: the unique atmosphere of the place. We have built a strong brand identity of most popular and innovative shopping malls, e.g. Galeria Mokotów, Galeria Kazimierz or Factory Outlet. At present we are working on putting Blue City at the top of the list of the most visited galleries in Warsaw.