As producer of toilet paper and hygiene products of highest quality, Velvet is a synonym of delicateness. When we introduced new variants of well-known products, there was need to create a coherent brand world, where there’s a place for each of them.
Life is best when stuff happens! Real action like in blockbusters! That’s why we created the “Velvet: Action!” platform. Thanks to our campaign brand’s products are now seen as heroes who are always there when something happens. Just like in the movies.