A new format for an integrated auto-moto campaign? Yes, it's the Suzuki Show. Why new? Because it is based on the formula of an entertainment automotive show with longer episodes and a special setting, available on-line and TV commercials advertising them.
The faces of the Suzuki Show are famous journalists – Rafał Jemielita and Jarosław Maznas. They are not only reliable experts in the field of motorization, but also positively associated TV personalities who talk about the advantages of Suzuki hybrids in an accessible and funny way. The campaign is present on many TV stations as well as thematic channels of them. At the same time, 7-minute films about the adventures of cars in the city and off-road are published on the website suzukishow.pl.